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Klaviyo + Microsoft Graph API

Connect Klaviyo to Microsoft Graph API

Automate workflows between Klaviyo and Microsoft Graph API. No coding required.

5-minute setup · no code —
free to try.

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The most-used recipe

Klaviyo

Marketing

WhenNew subscriber in Klaviyo

DeskFerry agent

Log event when new subscriber

Runs on its own

Microsoft Graph API

Data Analytics

ThenLog event in Microsoft Graph API

Popular workflows

What you can automate between Klaviyo and Microsoft Graph API

These are the most popular automations teams set up between Klaviyo and Microsoft Graph API. Each one runs automatically once activated — no manual steps.

01

Log event when new subscriber

Record an analytics event automatically when someone joins your mailing list.

TriggerNew subscriber in Klaviyo
ActionLog event in Microsoft Graph API
02

Add subscriber when report generated

Add someone to your mailing list automatically when a new report is ready.

TriggerReport generated in Microsoft Graph API
ActionAdd subscriber in Klaviyo
03

Sync Klaviyo changes to Microsoft Graph API

Keep Microsoft Graph API updated when a recipient opens your email.

TriggerEmail opened in Klaviyo
ActionUpdate metric in Microsoft Graph API

How data flows

What syncs between Klaviyo and Microsoft Graph API

When an event occurs in Klaviyo, the relevant data is automatically sent to Microsoft Graph API. DeskFerry maps the fields between both apps so the data arrives in the right format — no manual formatting or exports required.

Data from Klaviyo

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

Data from Microsoft Graph API

  • Reports
  • Dashboard data
  • Metrics
  • Time-series data
  • Aggregations

Step-by-step guide

How to connect Klaviyo to Microsoft Graph API

Follow these steps to set up your integration. The entire process takes under 5 minutes.

What you'll need

  • An active Klaviyo account
  • An active Microsoft Graph API account
  • A free DeskFerry account (sign up takes 30 seconds)
Start setup
  1. Step 01

    Create your DeskFerry account

    Sign up at deskferry.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.

  2. Step 02

    Authenticate Klaviyo

    Click "Add Connection" and select Klaviyo from the app directory. You'll be redirected to Klaviyo's authorization page. Grant DeskFerry access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  3. Step 03

    Authenticate Microsoft Graph API

    Same process for Microsoft Graph API. Click "Add Connection," select Microsoft Graph API, and authorize access. Grant DeskFerry access to your dashboards, reports, and datasets. You select which data sources the integration can read.

  4. Step 04

    Choose your trigger

    Select what event starts the workflow. For this integration, popular triggers include: new subscriber in klaviyo or report generated in microsoft graph api. The trigger fires automatically whenever that event happens — no manual intervention.

  5. Step 05

    Configure the action

    Define what happens when the trigger fires. For example: log event in microsoft graph api. Map the data fields between Klaviyo and Microsoft Graph API so the right information lands in the right place.

  6. Step 06

    Test and activate

    Run a test to confirm data flows correctly between Klaviyo and Microsoft Graph API. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — DeskFerry handles retries, error logging, and monitoring automatically.

Benefits

Why connect Klaviyo and Microsoft Graph API?

Manually moving data between Klaviyo and Microsoft Graph API is error-prone and eats into your team's productive hours. Connecting them through DeskFerry eliminates that overhead — events in one app trigger actions in the other automatically.

Feed Klaviyo campaign metrics into Microsoft Graph API dashboards for centralized reporting
Set Microsoft Graph API alerts when Klaviyo campaign performance drops below thresholds
Build Microsoft Graph API attribution models using Klaviyo engagement and conversion data
Automate Klaviyo audience updates based on Microsoft Graph API data insights

Tips

Tips for your Klaviyo + Microsoft Graph API integration

Get more out of this integration with these best practices.

Tip 01Sync subscriber tags to keep segmentation consistent across tools
Tip 02Schedule report syncs to run after your data pipelines complete
Tip 03Trigger workflows from campaign events like opens or clicks for timely follow-up
Tip 04Use date-range filters to avoid re-processing historical data

Use cases

Who uses the Klaviyo + Microsoft Graph API integration?

Teams across industries connect Klaviyo and Microsoft Graph API to streamline their workflows.

01

Marketing managers running campaigns who rely on Microsoft Graph API for data analytics

02

Data teams who need real-time data from Klaviyo

03

Growth teams and data teams collaborating across tools

FAQ

Frequently asked questions

How do I connect Klaviyo to Microsoft Graph API?

Sign up for a free DeskFerry account, then click "Add Connection" to authenticate both Klaviyo and Microsoft Graph API via OAuth. Choose a workflow template — like syncing marketing events to data analytics actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.

What can I automate between Klaviyo and Microsoft Graph API?

You can automate a wide range of workflows: sync new Klaviyo events to Microsoft Graph API actions, trigger Microsoft Graph API updates when Klaviyo data changes, create Microsoft Graph API records from Klaviyo events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.

Is the Klaviyo and Microsoft Graph API integration free?

DeskFerry's 7-day free trial is enough to prove the workflow out. If your Klaviyo-to-Microsoft Graph API workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.

Is my Klaviyo data secure when connected to Microsoft Graph API?

Yes. DeskFerry uses OAuth 2.0 for authentication — we never store your Klaviyo or Microsoft Graph API passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your DeskFerry dashboard.

Can I sync data both ways between Klaviyo and Microsoft Graph API?

Yes. You can set up workflows that trigger from either Klaviyo or Microsoft Graph API. For example, create a workflow where Klaviyo events update Microsoft Graph API, and a separate one where Microsoft Graph API changes sync back to Klaviyo. Each direction is configured independently so you have full control.

Do I need technical skills to connect Klaviyo and Microsoft Graph API?

No coding is required. DeskFerry's builder is prompt-based: you describe the trigger and what should happen in plain English, and the agent handles the field mapping. If you can use Klaviyo and Microsoft Graph API, you can set up the integration. Most users are running their first workflow within 10 minutes.

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Automate Klaviyo + Microsoft Graph API

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