Build an AI Real Estate Team — Capture Leads, Manage Listings, Close Faster
DeskFerry helps you and your team build AI agents across your brokerage — from lead capture, listing management, client follow-ups, and more. DeskFerry provides workflow automation software for real estate teams; it does not provide legal, financial, or real estate advice, and its outputs require review by a qualified professional.
Zillow lead
moving through your team
Lead Capture · Responds to every inquiry in seconds and qualifies intent.
Works with your stack
What you can build
Connects to 1,500+ apps
Lead capture
4 toolsRespond to every inquiry in seconds.
- Qualify intent and budget
- Match buyers to active listings
- Book showings automatically
- Add leads to the CRM
Scale your real estate business with AI
Lead Qualification & Nurturing
Agents engage new leads within seconds, qualify on budget, timeline, and location, and nurture unready buyers over months with personalized touches. Hot leads surface to agents automatically.
Property Matching & Recommendations
Match client criteria to MLS listings in real time, send curated property updates, and coordinate tours directly on the agent's calendar. No more manual listing blasts.
CMA & Market Analysis
Generate comparative market analyses and valuation reports in minutes. Agents pull comps, local trends, and absorption rates so your listing presentations land every time.
Transaction Coordination
Track every deal milestone — inspection, appraisal, financing, closing — with automated nudges to clients, lenders, and title. Nothing slips through the cracks.
Past-Client Nurture & Referrals
Keep your sphere warm with personalized touches, anniversary greetings, and market updates. Referrals come back because you never disappeared.
Listing Marketing Automation
Generate listing descriptions, social posts, email campaigns, and syndication updates automatically from the MLS record. Every listing launches with a full marketing package.
How it works
Connect your tools
Plug in the apps your team already uses — 1,500+ integrations, no code and no migration.
Describe what you need
Tell DeskFerry the outcome in plain English. Agents plan the steps and do the work across your tools.
Get results where you work
Results land in Slack, your inbox, or your dashboard — on a schedule or the moment something happens.
Slack
Posted to your channel
Sent to your inbox
Dashboard
Updated live
What makes these agents smart
Unlimited real estate agents
Run instant response, nurture, and transaction coordination agents for every team member without a per-seat fee.
MLS & IDX integrations
Real-time property data from the MLS, with agents that can search, match, and share listings automatically.
Virtual tour & listing automation
Generate listing descriptions, social content, and email campaigns from every new listing in your system.
Document generation
Draft offers, disclosures, and listing agreements with the right fields populated from your CRM.
CRM relationship management
Native integration with Follow Up Boss, Sierra, KVCore, HubSpot, Salesforce — agents log every touch automatically.
Compliance-aware communication
SMS, email, and calling rules (TCPA, CAN-SPAM, state-specific) respected across every automated touch.
What your real estate agents run
Zillow lead → qualified appointment
A new lead comes in from Zillow, Realtor.com, or your website.
Agent texts and emails within 60 seconds with a personalized greeting.
Qualifies on budget, timeline, location, and financing.
Pulls MLS matches and sends a curated list of 3–5 properties.
Books a showing or discovery call on the human agent's calendar.
Lead-to-appointment rates jump, and your agents only talk to prospects who are pre-qualified.
Past client → referral opportunity
A past client hits their home-purchase anniversary or shows up in property data (refi, address change, new listing interest).
Agent sends a personalized anniversary or life-event check-in.
Follows with a current market snapshot for their home's value.
Offers a conversation if signals suggest intent (move, refi, investment).
Escalates engaged past clients to the agent with full history attached.
Past clients stay engaged, and referral and repeat business becomes a consistent pipeline source.
A real estate team of agents that never misses a lead
Capture, match, schedule, and nurture — around the clock, for every agent in the brokerage.
Lead Capture
Responds to every inquiry in seconds and qualifies intent.
Property Matcher
Matches buyers to listings that fit their criteria.
Showing Scheduler
Books showings and syncs everyone's calendars.
Nurture Agent
Stays in touch with past and future clients automatically.
Talk to your agents from the tools you already use
Slack
Mention @deskferry in any channel to kick off work or get answers.
Microsoft Teams
Chat with your agents right inside Teams.
Forward an email and let an agent take it from there.
Message your agents on the go and get updates back.
@deskferry match new buyer leads to active listings and schedule showings
On it — pulling new leads, enriching them, and drafting follow-ups now. I'll post the drafts here for your review. ✅
Your AI team never sleeps
Agents run on a schedule or fire on triggers — no one has to kick them off.
Every morning
Kick off daily briefings, reports, and triage before you log on.
Hourly
Watch for new leads, tickets, or events and act the moment they land.
Weekly
Run recurring reports, reviews, and clean-up on a set cadence.
On triggers
Fire instantly when a record changes, a form is filled, or a message arrives.
Share agents with your team — with the right permissions
Build an agent once, then let the whole team run it. You decide who can change what.
Admin
Create agents, manage connections and billing, and set permissions for everyone.
Editor
Build and edit shared agents and workflows for the whole team.
Viewer
Run approved agents and see results — without changing how they work.
Built to handle your business data responsibly
Encrypted by default
Data and credentials are encrypted in transit and at rest.
Role-based access
Decide who can build, run, and view each agent.
Your data stays yours
Used only to run your workflows — yours to export or delete anytime.
Scoped connections
Connect apps with least-privilege access and revoke them anytime.
Activity history
See a clear record of what each agent did, and when.
Guardrails & approvals
Add human approvals and limits on sensitive actions.
Built for lean teams
Teams ship faster with DeskFerry.
More leads qualified per week
“We replaced 4 hours of daily manual lead sorting with an DeskFerry agent. It qualifies leads, updates our CRM, and routes hot prospects to sales — all on autopilot.”
Founder, BigMediaAI
Reduction in response time
“Our support team was drowning in tickets. Now our AI agent handles tier-1 queries instantly and escalates the rest. Customers get answers in seconds, not hours.”
Customer Success Lead, Bidanno
Saved per week on operations
“I'm a one-person ops team. DeskFerry handles invoice follow-ups, data entry, and weekly reports for me. It's like having an assistant that never sleeps.”
Operations Manager, Agency
Frequently Asked Questions
Answers to common questions about automating with DeskFerry. If you have any other questions, please don't hesitate to contact us.
How does AI help real estate professionals close more deals?
AI agents automate lead qualification, property matching, document preparation, and follow-up sequences. They respond to inquiries instantly, schedule showings, generate comparative market analyses, and keep every lead engaged — so agents can focus on high-value client interactions instead of administrative tasks.
Do I need coding skills to automate real estate workflows?
No coding is required. DeskFerry provides a visual workflow builder where you can set up lead nurturing sequences, listing management automation, and transaction coordination using drag-and-drop — no technical background needed.
How quickly can I start automating my real estate business?
Most real estate teams are up and running within a day. Start by connecting your CRM and setting up automated lead responses, then expand to property matching, document management, and compliance monitoring as you scale.
Will AI agents sound authentic to my clients?
Yes — agents learn your voice, your market, and your approach from past conversations and templates. Clients often can't tell they're being responded to by an agent in the first interaction, and the goal is to get them to a human conversation faster, not to replace one.
How do you handle TCPA and state-specific communication rules?
DeskFerry respects TCPA, CAN-SPAM, and state-level rules on SMS, email, and calling. Consent, suppression lists, and time-of-day rules are enforced across every automated touch. You can also route sensitive communications through human approval.
Which real estate tools does DeskFerry integrate with?
Follow Up Boss, Sierra Interactive, KVCore, Chime, HubSpot, Salesforce, BoomTown, REW, and most major MLS/IDX systems. Twilio, Mailchimp, Calendly, DocuSign, and Dotloop are all supported for communication and transactions.
What if my team already uses a specific CRM?
DeskFerry slots into the CRM you use — agents read leads, write notes, log activity, and update stages bi-directionally. You don't rip out what's working; agents make it smarter.
Revolutionize your real estate business!
Close more deals, save time, and grow your business with AI-powered real estate automation.
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