Connect HubSpot to Klaviyo
Automate workflows between HubSpot and Klaviyo. No coding required.
The most-used recipe
HubSpot
CRM
DeskFerry agent
Add subscriber when new contact created
Runs on its own
Klaviyo
Marketing
Popular workflows
What you can automate between HubSpot and Klaviyo
These are the most popular automations teams set up between HubSpot and Klaviyo. Each one runs automatically once activated — no manual steps.
Add subscriber when new contact created
Add someone to your mailing list automatically when a new contact is added to your crm.
Create contact when new subscriber
Add a new contact to your CRM automatically when someone joins your mailing list.
Sync HubSpot changes to Klaviyo
Keep Klaviyo updated when a new deal or opportunity is created.
How data flows
What syncs between HubSpot and Klaviyo
Contact and deal data from HubSpot syncs to Klaviyo for targeted campaigns. Segment by deal stage, contact type, or custom fields.
Data from HubSpot
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
Data from Klaviyo
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
Step-by-step guide
How to connect HubSpot to Klaviyo
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active HubSpot account with API access enabled
- An active Klaviyo account
- A free DeskFerry account (sign up takes 30 seconds)
- Admin or API access in HubSpot to authorize the connection
- Step 01
Create your DeskFerry account
Sign up at deskferry.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.
- Step 02
Authenticate HubSpot
Click "Add Connection" and select HubSpot from the app directory. You'll be redirected to HubSpot's authorization page. Grant DeskFerry read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
- Step 03
Authenticate Klaviyo
Same process for Klaviyo. Click "Add Connection," select Klaviyo, and authorize access. Grant DeskFerry access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
- Step 04
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new contact created in hubspot or new subscriber in klaviyo. The trigger fires automatically whenever that event happens — no manual intervention.
- Step 05
Configure the action
Define what happens when the trigger fires. For example: add subscriber in klaviyo. Map the data fields between HubSpot and Klaviyo so the right information lands in the right place.
- Step 06
Test and activate
Run a test to confirm data flows correctly between HubSpot and Klaviyo. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — DeskFerry handles retries, error logging, and monitoring automatically.
Benefits
Why connect HubSpot and Klaviyo?
Sales and marketing alignment starts with shared data. When HubSpot contacts and deal stages sync to Klaviyo automatically, campaigns target the right people at the right time.
Tips
Tips for your HubSpot + Klaviyo integration
Get more out of this integration with these best practices.
Use cases
Who uses the HubSpot + Klaviyo integration?
Teams across industries connect HubSpot and Klaviyo to streamline their workflows.
Sales reps tracking deal progress who rely on Klaviyo for marketing
Growth teams who need real-time data from HubSpot
Sales teams and growth teams collaborating across tools
FAQ
Frequently asked questions
How do I connect HubSpot to Klaviyo?
Sign up for a free DeskFerry account, then click "Add Connection" to authenticate both HubSpot and Klaviyo via OAuth. Choose a workflow template — like syncing crm events to marketing actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between HubSpot and Klaviyo?
Common workflows include: sync HubSpot contacts to Klaviyo email lists, trigger Klaviyo nurture sequences on HubSpot deal stage changes, update HubSpot lead scores from Klaviyo engagement data, and segment Klaviyo audiences by HubSpot deal properties.
Is the HubSpot and Klaviyo integration free?
DeskFerry's 7-day free trial is enough to prove the workflow out. If your HubSpot-to-Klaviyo workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my HubSpot data secure when connected to Klaviyo?
Yes. DeskFerry uses OAuth 2.0 for authentication — we never store your HubSpot or Klaviyo passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your crm data is only accessed when a workflow runs, and you can revoke access at any time from your DeskFerry dashboard.
Can I sync data both ways between HubSpot and Klaviyo?
Yes. You can set up workflows that trigger from either HubSpot or Klaviyo. For example, create a workflow where HubSpot events update Klaviyo, and a separate one where Klaviyo changes sync back to HubSpot. Each direction is configured independently so you have full control.
Do I need technical skills to connect HubSpot and Klaviyo?
No coding is required. DeskFerry's builder is prompt-based: you describe the trigger and what should happen in plain English, and the agent handles the field mapping. If you can use HubSpot and Klaviyo, you can set up the integration. Most users are running their first workflow within 10 minutes.
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Automate HubSpot + Klaviyo
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