Connect Google Forms to HubSpot
Automate workflows between Google Forms and HubSpot. No coding required.
The most-used recipe
Google Forms
Surveys & Forms
DeskFerry agent
Create contact when new response submitted
Runs on its own
HubSpot
CRM
Popular workflows
What you can automate between Google Forms and HubSpot
These are the most popular automations teams set up between Google Forms and HubSpot. Each one runs automatically once activated — no manual steps.
Create contact when new response submitted
Add a new contact to your CRM automatically when someone completes your survey.
Create form when new contact created
Build a new survey or form automatically when a new contact is added to your crm.
Sync Google Forms changes to HubSpot
Keep HubSpot updated when someone starts but doesn't finish.
How data flows
What syncs between Google Forms and HubSpot
Each form submission automatically creates or updates a contact record in HubSpot. Respondent details, answers, and submission timestamps map directly to your CRM fields.
Data from Google Forms
- Form responses
- Submission timestamps
- Respondent details
- Field values
- Completion status
Data from HubSpot
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
Step-by-step guide
How to connect Google Forms to HubSpot
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active Google Forms account
- An active HubSpot account with API access enabled
- A free DeskFerry account (sign up takes 30 seconds)
- Admin or API access in HubSpot to authorize the connection
- Step 01
Create your DeskFerry account
Sign up at deskferry.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.
- Step 02
Authenticate Google Forms
Click "Add Connection" and select Google Forms from the app directory. You'll be redirected to Google Forms's authorization page. Grant DeskFerry access to your form responses and submission data. The integration reads new submissions in real-time.
- Step 03
Authenticate HubSpot
Same process for HubSpot. Click "Add Connection," select HubSpot, and authorize access. Grant DeskFerry read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
- Step 04
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new response submitted in google forms or new contact created in hubspot. The trigger fires automatically whenever that event happens — no manual intervention.
- Step 05
Configure the action
Define what happens when the trigger fires. For example: create contact in hubspot. Map the data fields between Google Forms and HubSpot so the right information lands in the right place.
- Step 06
Test and activate
Run a test to confirm data flows correctly between Google Forms and HubSpot. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — DeskFerry handles retries, error logging, and monitoring automatically.
Benefits
Why connect Google Forms and HubSpot?
Manually moving data between Google Forms and HubSpot is error-prone and eats into your team's productive hours. Connecting them through DeskFerry eliminates that overhead — events in one app trigger actions in the other automatically.
Tips
Tips for your Google Forms + HubSpot integration
Get more out of this integration with these best practices.
Use cases
Who uses the Google Forms + HubSpot integration?
Teams across industries connect Google Forms and HubSpot to streamline their workflows.
Researchers collecting feedback who rely on HubSpot for crm
Sales teams who need real-time data from Google Forms
Research teams and sales teams collaborating across tools
FAQ
Frequently asked questions
How do I connect Google Forms to HubSpot?
Sign up for a free DeskFerry account, then click "Add Connection" to authenticate both Google Forms and HubSpot via OAuth. Choose a workflow template — like syncing surveys & forms events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Google Forms and HubSpot?
You can automate a wide range of workflows: sync new Google Forms events to HubSpot actions, trigger HubSpot updates when Google Forms data changes, create HubSpot records from Google Forms events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.
Is the Google Forms and HubSpot integration free?
DeskFerry's 7-day free trial is enough to prove the workflow out. If your Google Forms-to-HubSpot workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my Google Forms data secure when connected to HubSpot?
Yes. DeskFerry uses OAuth 2.0 for authentication — we never store your Google Forms or HubSpot passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your surveys & forms data is only accessed when a workflow runs, and you can revoke access at any time from your DeskFerry dashboard.
Can I sync data both ways between Google Forms and HubSpot?
Yes. You can set up workflows that trigger from either Google Forms or HubSpot. For example, create a workflow where Google Forms events update HubSpot, and a separate one where HubSpot changes sync back to Google Forms. Each direction is configured independently so you have full control.
Do I need technical skills to connect Google Forms and HubSpot?
No coding is required. DeskFerry's builder is prompt-based: you describe the trigger and what should happen in plain English, and the agent handles the field mapping. If you can use Google Forms and HubSpot, you can set up the integration. Most users are running their first workflow within 10 minutes.
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Automate Google Forms + HubSpot
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