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Support Automation Comparison

Best Way to Automate Customer Support: DeskFerry vs Make

Make requires complex visual flows. DeskFerry lets you describe what you want in plain English.

See DeskFerry automate customer support

A live look at the agent doing the work — not a feature list.

A customer says their order hasn't shipped — handle it.

JT
SASupport Agent
ZendeskIntercomGmail
6 Tool Calls, 2 Messages
Pulled the order and shipping status, drafted a reply in your tone — ready to send.
#4821 · Dana R.Pro

Customer

Hi, I ordered 5 days ago and it still hasn't shipped. What's going on?

Agent draft · in your tone

Hi Dana — sorry for the wait! Order #10293 cleared our warehouse this morning and ships today with tracking by 6pm. I've added 10% off your next order for the delay.

Order looked upKB checkedReply draftedSLA 28s
70%
Tickets resolved
without human intervention
<30 sec
Response time
24/7 instant response
+25%
Customer satisfaction
from faster resolution
How you tell it what to do

Built in plain English.

You write the rule the way you'd describe it to a teammate. The agent reads the rule, breaks it into the actions it'll take, and confirms the apps it'll touch — before it does anything.

Your instruction
A customer says their order hasn't shipped — handle it.
What the agent will do
  1. 1Pull account and order context
  2. 2Search your help center and past resolutions
  3. 3Draft a reply in your tone and resolve or escalate
Touches
In action

Automate Customer Support: workflows DeskFerry runs

Resolve a repeat ticket end-to-end

Trigger

A customer message lands in email, chat, Zendesk or Intercom

1
Agent runs

Pull account and order context

2

Search your help center and past resolutions

3

Draft a reply in your tone and resolve or escalate

Outcome

~70% of repeat tickets resolved automatically; the rest escalated with a summary.

Escalate with a head start

Trigger

A ticket needs human judgment

1
Agent runs

Summarize the issue and gather the context

2

Draft a suggested reply for the agent

3

Route to the right queue with priority

Outcome

Humans finish hard tickets in seconds instead of starting cold.

Built for your team

Who it's for

Support lead

Today

Agents drown in repetitive tickets and SLAs slip.

With DeskFerry

The bulk of repeat volume is resolved automatically, on-brand.

Founder wearing the support hat

Today

No bandwidth to answer every customer quickly.

With DeskFerry

Customers get fast, accurate answers without a support team.

For Automate Customer Support: DeskFerry vs Make

AspectMakeDeskFerry
Time to first customer support2-4 hours (visual builder learning curve)30 minutes or less
Technical skills requiredVisual programming conceptsNone - plain English setup
Intelligence levelVisual workflow logicAI that understands context
Handles edge casesRequires error handling modulesAdapts automatically
Can actually answer questionsRoutes onlyYes - trained on your knowledge base

The real cost of customer support

Monthly Cost

Make$10.59/mo
DeskFerry$49/month (Starter)

Hidden costs with Make:

  • Complex visual scenarios require significant learning time
  • No native AI - requires third-party AI integrations
  • Custom logic requires advanced scenario features
  • Time spent troubleshooting customer support issues

Time to Results

Setup Time

Make2-4 hours (visual builder learning curve)
DeskFerry15-30 minutes

First Results

Make1-7 days
DeskFerrySame day

Why DeskFerry is better for customer support

Actually answers tickets — not just routes them — using your help center and past resolutions
Replies in your team's tone, drafted from real account and order context
Resolves ~70% of repeat questions end-to-end; escalates the rest with a full summary
Works across email, chat, Zendesk and Intercom 24/7 — no decision trees to build
Plain-English guardrails: refund caps, never-auto-send topics, instant human handoff
Review queue
3 pending
Reply · Dana R. (#4821)just now

Hi Dana — sorry for the wait! Order #10293 cleared our warehouse this morning and ships today with tracking by 6pm. I've added 10% off your next order for the delay.

Automate customer support — batch of 36 min ago

Prepared and waiting on your approval

Edge case flagged for review12 min ago

Outside the agent's confidence — your call

Human in the loop

Approve before it sends.

Every draft lands in a review queue. You approve, edit, or reject — the agent never acts on its own unless you explicitly turn that on for a workflow you trust.

Governance

Every action, with the reasoning attached.

Each step the agent takes is logged with what it did, why it did it, and which app it touched. Audit-ready, so security and compliance can sign off without backfilling.

Activity log
Last 30 minutes
  1. Youjust now

    Approved — send the reply

  2. Agent1 min ago

    Held for human review

    Reason: High-confidence answer, but it's customer-facing — escalating per your policy.

  3. Agent1 min ago

    Drafted a support reply in your tone

  4. Agent2 min ago

    Pulled context from Zendesk, Intercom and Gmail

  5. Agent2 min ago

    Triggered: A customer says their order hasn't shipped — handle it.

Common questions

DeskFerry vs Make for customer support

Ready to automate customer support the easy way?

Switch from Makeor start fresh. Either way, you'll be up and running in 30 minutes.

Starter plan. 100 actions included.