Brevo (formerly Sendinblue) + Zoho CRM
Connect Brevo (formerly Sendinblue) to Zoho CRM
Automate workflows between Brevo and Zoho CRM. No coding required.
The most-used recipe
Brevo (formerly Sendinblue)
Marketing
DeskFerry agent
Create contact when new subscriber
Runs on its own
Zoho CRM
CRM
Popular workflows
What you can automate between Brevo (formerly Sendinblue) and Zoho CRM
These are the most popular automations teams set up between Brevo (formerly Sendinblue) and Zoho CRM. Each one runs automatically once activated — no manual steps.
Create contact when new subscriber
Add a new contact to your CRM automatically when someone joins your mailing list.
Add subscriber when new contact created
Add someone to your mailing list automatically when a new contact is added to your crm.
Sync Brevo changes to Zoho CRM
Keep Zoho CRM updated when a recipient opens your email.
How data flows
What syncs between Brevo (formerly Sendinblue) and Zoho CRM
Contact and deal data from Brevo (formerly Sendinblue) syncs to Zoho CRM for targeted campaigns. Segment by deal stage, contact type, or custom fields.
Data from Brevo (formerly Sendinblue)
- Campaign data
- Subscriber lists
- Email opens / clicks
- Audience segments
- Tags
Data from Zoho CRM
- Contacts
- Deals / opportunities
- Pipeline stages
- Notes
- Custom fields
Step-by-step guide
How to connect Brevo (formerly Sendinblue) to Zoho CRM
Follow these steps to set up your integration. The entire process takes under 5 minutes.
What you'll need
- An active Brevo (formerly Sendinblue) account
- An active Zoho CRM account with API access enabled
- A free DeskFerry account (sign up takes 30 seconds)
- Admin or API access in Zoho CRM to authorize the connection
- Step 01
Create your DeskFerry account
Sign up at deskferry.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.
- Step 02
Authenticate Brevo (formerly Sendinblue)
Click "Add Connection" and select Brevo (formerly Sendinblue) from the app directory. You'll be redirected to Brevo (formerly Sendinblue)'s authorization page. Grant DeskFerry access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.
- Step 03
Authenticate Zoho CRM
Same process for Zoho CRM. Click "Add Connection," select Zoho CRM, and authorize access. Grant DeskFerry read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.
- Step 04
Choose your trigger
Select what event starts the workflow. For this integration, popular triggers include: new subscriber in brevo or new contact created in zoho crm. The trigger fires automatically whenever that event happens — no manual intervention.
- Step 05
Configure the action
Define what happens when the trigger fires. For example: create contact in zoho crm. Map the data fields between Brevo (formerly Sendinblue) and Zoho CRM so the right information lands in the right place.
- Step 06
Test and activate
Run a test to confirm data flows correctly between Brevo (formerly Sendinblue) and Zoho CRM. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — DeskFerry handles retries, error logging, and monitoring automatically.
Benefits
Why connect Brevo (formerly Sendinblue) and Zoho CRM?
Sales and marketing alignment starts with shared data. When Zoho CRM contacts and deal stages sync to Brevo (formerly Sendinblue) automatically, campaigns target the right people at the right time.
Tips
Tips for your Brevo (formerly Sendinblue) + Zoho CRM integration
Get more out of this integration with these best practices.
Use cases
Who uses the Brevo (formerly Sendinblue) + Zoho CRM integration?
Teams across industries connect Brevo (formerly Sendinblue) and Zoho CRM to streamline their workflows.
Marketing managers running campaigns who rely on Zoho CRM for crm
Sales teams who need real-time data from Brevo (formerly Sendinblue)
Growth teams and sales teams collaborating across tools
FAQ
Frequently asked questions
How do I connect Brevo (formerly Sendinblue) to Zoho CRM?
Sign up for a free DeskFerry account, then click "Add Connection" to authenticate both Brevo (formerly Sendinblue) and Zoho CRM via OAuth. Choose a workflow template — like syncing marketing events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.
What can I automate between Brevo (formerly Sendinblue) and Zoho CRM?
Common workflows include: sync Zoho CRM contacts to Brevo (formerly Sendinblue) email lists, trigger Brevo (formerly Sendinblue) nurture sequences on Zoho CRM deal stage changes, update Zoho CRM lead scores from Brevo (formerly Sendinblue) engagement data, and segment Brevo (formerly Sendinblue) audiences by Zoho CRM deal properties.
Is the Brevo (formerly Sendinblue) and Zoho CRM integration free?
DeskFerry's 7-day free trial is enough to prove the workflow out. If your Brevo (formerly Sendinblue)-to-Zoho CRM workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.
Is my Brevo (formerly Sendinblue) data secure when connected to Zoho CRM?
Yes. DeskFerry uses OAuth 2.0 for authentication — we never store your Brevo (formerly Sendinblue) or Zoho CRM passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your DeskFerry dashboard.
Can I sync data both ways between Brevo (formerly Sendinblue) and Zoho CRM?
Yes. You can set up workflows that trigger from either Brevo (formerly Sendinblue) or Zoho CRM. For example, create a workflow where Brevo (formerly Sendinblue) events update Zoho CRM, and a separate one where Zoho CRM changes sync back to Brevo (formerly Sendinblue). Each direction is configured independently so you have full control.
Do I need technical skills to connect Brevo (formerly Sendinblue) and Zoho CRM?
No coding is required. DeskFerry's builder is prompt-based: you describe the trigger and what should happen in plain English, and the agent handles the field mapping. If you can use Brevo (formerly Sendinblue) and Zoho CRM, you can set up the integration. Most users are running their first workflow within 10 minutes.
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