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Mautic + Shopify

Connect Mautic to Shopify

Automate workflows between Mautic and Shopify. No coding required.

5-minute setup · no code —
free to try.

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The most-used recipe

Mautic

Marketing

WhenNew subscriber in Mautic

DeskFerry agent

Create order when new subscriber

Runs on its own

Shopify

Commerce

ThenCreate order in Shopify

Popular workflows

What you can automate between Mautic and Shopify

These are the most popular automations teams set up between Mautic and Shopify. Each one runs automatically once activated — no manual steps.

01

Create order when new subscriber

Generate a new order automatically when someone joins your mailing list.

TriggerNew subscriber in Mautic
ActionCreate order in Shopify
02

Add subscriber when new order placed

Add someone to your mailing list automatically when a customer places a new order.

TriggerNew order placed in Shopify
ActionAdd subscriber in Mautic
03

Sync Mautic changes to Shopify

Keep Shopify updated when a recipient opens your email.

TriggerEmail opened in Mautic
ActionUpdate order in Shopify

How data flows

What syncs between Mautic and Shopify

Purchase data from Mautic flows to Shopify for post-purchase campaigns, abandoned cart sequences, and customer segmentation.

Data from Mautic

  • Campaign data
  • Subscriber lists
  • Email opens / clicks
  • Audience segments
  • Tags

Data from Shopify

  • Orders
  • Products
  • Customer records
  • Payment status
  • Shipping details

Step-by-step guide

How to connect Mautic to Shopify

Follow these steps to set up your integration. The entire process takes under 5 minutes.

What you'll need

  • An active Mautic account
  • An active Shopify account
  • A free DeskFerry account (sign up takes 30 seconds)
  • Admin or API access in Shopify to authorize the connection
Start setup
  1. Step 01

    Create your DeskFerry account

    Sign up at deskferry.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.

  2. Step 02

    Authenticate Mautic

    Click "Add Connection" and select Mautic from the app directory. You'll be redirected to Mautic's authorization page. Grant DeskFerry access to your campaigns, audiences, and analytics data. You control which lists and campaigns the integration can modify.

  3. Step 03

    Authenticate Shopify

    Same process for Shopify. Click "Add Connection," select Shopify, and authorize access. Grant DeskFerry access to your orders, products, and customer data. You choose which store data the integration can read.

  4. Step 04

    Choose your trigger

    Select what event starts the workflow. For this integration, popular triggers include: new subscriber in mautic or new order placed in shopify. The trigger fires automatically whenever that event happens — no manual intervention.

  5. Step 05

    Configure the action

    Define what happens when the trigger fires. For example: create order in shopify. Map the data fields between Mautic and Shopify so the right information lands in the right place.

  6. Step 06

    Test and activate

    Run a test to confirm data flows correctly between Mautic and Shopify. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — DeskFerry handles retries, error logging, and monitoring automatically.

Benefits

Why connect Mautic and Shopify?

Purchase behavior is the strongest signal for marketing. When Shopify order data flows into Mautic automatically, you can trigger post-purchase sequences, recover abandoned carts, and segment by real spending — not guesswork.

Trigger Mautic campaigns based on Shopify purchase behavior and order history
Build post-purchase email sequences using real-time Shopify order data
Segment Mautic audiences by Shopify product category, order value, or frequency
Recover abandoned carts by syncing Shopify data to Mautic automation flows

Tips

Tips for your Mautic + Shopify integration

Get more out of this integration with these best practices.

Tip 01Sync subscriber tags to keep segmentation consistent across tools
Tip 02Filter by order status to only trigger on confirmed purchases, not abandoned carts
Tip 03Trigger workflows from campaign events like opens or clicks for timely follow-up
Tip 04Include line item data when syncing orders to get full detail downstream

Use cases

Who uses the Mautic + Shopify integration?

Teams across industries connect Mautic and Shopify to streamline their workflows.

01

Marketing managers running campaigns who rely on Shopify for commerce

02

E-commerce operations who need real-time data from Mautic

03

Growth teams and e-commerce operations collaborating across tools

FAQ

Frequently asked questions

How do I connect Mautic to Shopify?

Sign up for a free DeskFerry account, then click "Add Connection" to authenticate both Mautic and Shopify via OAuth. Choose a workflow template — like syncing marketing events to commerce actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.

What can I automate between Mautic and Shopify?

Common workflows include: trigger Mautic post-purchase emails from Shopify orders, sync Shopify customer data to Mautic segments, add Shopify buyers to Mautic loyalty campaigns, and update Mautic audiences when Shopify subscription statuses change.

Is the Mautic and Shopify integration free?

DeskFerry's 7-day free trial is enough to prove the workflow out. If your Mautic-to-Shopify workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.

Is my Mautic data secure when connected to Shopify?

Yes. DeskFerry uses OAuth 2.0 for authentication — we never store your Mautic or Shopify passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your marketing data is only accessed when a workflow runs, and you can revoke access at any time from your DeskFerry dashboard.

Can I sync data both ways between Mautic and Shopify?

Yes. You can set up workflows that trigger from either Mautic or Shopify. For example, create a workflow where Mautic events update Shopify, and a separate one where Shopify changes sync back to Mautic. Each direction is configured independently so you have full control.

Do I need technical skills to connect Mautic and Shopify?

No coding is required. DeskFerry's builder is prompt-based: you describe the trigger and what should happen in plain English, and the agent handles the field mapping. If you can use Mautic and Shopify, you can set up the integration. Most users are running their first workflow within 10 minutes.

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