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Asana + Salesforce

Connect Asana to Salesforce

Automate workflows between Asana and Salesforce. No coding required.

5-minute setup · no code —
free to try.

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The most-used recipe

Asana

Productivity

WhenNew item created in Asana

DeskFerry agent

Create contact when new item created

Runs on its own

Salesforce

CRM

ThenCreate contact in Salesforce

Popular workflows

What you can automate between Asana and Salesforce

These are the most popular automations teams set up between Asana and Salesforce. Each one runs automatically once activated — no manual steps.

01

Create contact when new item created

Add a new contact to your CRM automatically when a new task, page, or item is created.

TriggerNew item created in Asana
ActionCreate contact in Salesforce
02

Create item when new contact created

Add a new task, page, or item automatically when a new contact is added to your crm.

TriggerNew contact created in Salesforce
ActionCreate item in Asana
03

Sync Asana changes to Salesforce

Keep Salesforce updated when a task or item is marked complete.

TriggerItem completed in Asana
ActionUpdate contact in Salesforce

How data flows

What syncs between Asana and Salesforce

Deal updates and contact changes in Asana create or update items in Salesforce. Keep your project management aligned with your pipeline.

Data from Asana

  • Tasks
  • Pages / documents
  • Database items
  • Status updates
  • Assignees

Data from Salesforce

  • Contacts
  • Deals / opportunities
  • Pipeline stages
  • Notes
  • Custom fields

Step-by-step guide

How to connect Asana to Salesforce

Follow these steps to set up your integration. The entire process takes under 5 minutes.

What you'll need

  • An active Asana account
  • An active Salesforce account with API access enabled
  • A free DeskFerry account (sign up takes 30 seconds)
  • Admin or API access in Salesforce to authorize the connection
Start setup
  1. Step 01

    Create your DeskFerry account

    Sign up at deskferry.app — it takes 30 seconds and starts a 7-day free trial. You'll land on the dashboard where you can create your first workflow.

  2. Step 02

    Authenticate Asana

    Click "Add Connection" and select Asana from the app directory. You'll be redirected to Asana's authorization page. Grant DeskFerry access to your workspaces, databases, pages, and tasks. You select which workspaces the integration can read and write to.

  3. Step 03

    Authenticate Salesforce

    Same process for Salesforce. Click "Add Connection," select Salesforce, and authorize access. Grant DeskFerry read/write access to your contacts, deals, and pipeline data. You choose which objects the integration can access.

  4. Step 04

    Choose your trigger

    Select what event starts the workflow. For this integration, popular triggers include: new item created in asana or new contact created in salesforce. The trigger fires automatically whenever that event happens — no manual intervention.

  5. Step 05

    Configure the action

    Define what happens when the trigger fires. For example: create contact in salesforce. Map the data fields between Asana and Salesforce so the right information lands in the right place.

  6. Step 06

    Test and activate

    Run a test to confirm data flows correctly between Asana and Salesforce. Check that the fields map as expected, then toggle the workflow on. It runs 24/7 from here — DeskFerry handles retries, error logging, and monitoring automatically.

Benefits

Why connect Asana and Salesforce?

Manually moving data between Asana and Salesforce is error-prone and eats into your team's productive hours. Connecting them through DeskFerry eliminates that overhead — events in one app trigger actions in the other automatically.

Auto-create Asana tasks when Salesforce deals move to a new stage
Keep Asana project boards aligned with your Salesforce sales pipeline
Assign Asana onboarding tasks the moment a Salesforce deal is marked won
Give your delivery team Asana visibility into Salesforce deal context without CRM access

Tips

Tips for your Asana + Salesforce integration

Get more out of this integration with these best practices.

Tip 01Map status fields carefully — naming conventions differ between tools
Tip 02Map your custom fields during setup so data lands in the right place
Tip 03Use database or project-specific triggers to avoid processing unrelated updates
Tip 04Use deal stage changes as triggers for the most impactful automations

Use cases

Who uses the Asana + Salesforce integration?

Teams across industries connect Asana and Salesforce to streamline their workflows.

01

Project managers tracking deliverables who rely on Salesforce for crm

02

Sales teams who need real-time data from Asana

03

Project management offices and sales teams collaborating across tools

FAQ

Frequently asked questions

How do I connect Asana to Salesforce?

Sign up for a free DeskFerry account, then click "Add Connection" to authenticate both Asana and Salesforce via OAuth. Choose a workflow template — like syncing productivity events to crm actions — customize the field mapping, and activate. The entire setup takes under 5 minutes.

What can I automate between Asana and Salesforce?

You can automate a wide range of workflows: sync new Asana events to Salesforce actions, trigger Salesforce updates when Asana data changes, create Salesforce records from Asana events, and build conditional workflows with filters and field mapping. Each workflow runs 24/7 with automatic retries.

Is the Asana and Salesforce integration free?

DeskFerry's 7-day free trial is enough to prove the workflow out. If your Asana-to-Salesforce workflows need more volume, paid plans start at $49/month with unlimited workflows and priority execution.

Is my Asana data secure when connected to Salesforce?

Yes. DeskFerry uses OAuth 2.0 for authentication — we never store your Asana or Salesforce passwords. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Your productivity data is only accessed when a workflow runs, and you can revoke access at any time from your DeskFerry dashboard.

Can I sync data both ways between Asana and Salesforce?

Yes. You can set up workflows that trigger from either Asana or Salesforce. For example, create a workflow where Asana events update Salesforce, and a separate one where Salesforce changes sync back to Asana. Each direction is configured independently so you have full control.

Do I need technical skills to connect Asana and Salesforce?

No coding is required. DeskFerry's builder is prompt-based: you describe the trigger and what should happen in plain English, and the agent handles the field mapping. If you can use Asana and Salesforce, you can set up the integration. Most users are running their first workflow within 10 minutes.

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